SEAGULL ROOKERY
A 6 Month ‘Fledgling to Flight’ Brand Building Program

A professional, well detailed brand launch is vital for businesses to succeed. Knee jerk solutions to rectify mistakes in mid flight, usually crash land, with crores of rupees down the drain. Seagull Rookery’s ‘Fledgling to Flight’ 6-month program is a complete ecosystem dedicated to growing businesses. The programme consists of a detailed blueprint with well-defined processes to plan, nurture and mentor brands on the path to growth, powered by a team of domain experts and service providers. Seagull Brand Launch Centre’s Team works shoulder-to-shoulder in implementation of the brand launch plan.

Seagull Brand Launch Centre’s confidence in this program means that participating brands need to pay only 50% of our fees, with the rest payable on the brand achieving a mutually agreed SMART objective.

The program spread over a period of 6 months helps nurture, mentor and empower brands to set them on a path for further growth.

As a part of the programme, every brand team will work closely with a shared resource CMO & Sales Director, who will act as the marketing advisor of their brand. This team will serve as the nucleus collaborating with a variety of different service providers and experts, focused on helping brands grow.

THE CMO AT SEAGULL BRAND LAUNCH CENTRE

In his advisory role to the brand, the CMO at Seagull Brand Launch Centre will be tasked with the following responsibilities:

Involvement and contribution to the Wings for Profit Brand Planning process
Guidance to the client’s team in its execution of the agreed marketing activities as per the mutually agreed Brand Flight Map
Recommendations for improvement and course correction in marketing activities, basis real-time feedback
Inputs in creation of marketing and communication collaterals
Conducting periodic reviews and charting the future course of action
Contribute to building a marketing team for the organisation

ACCESS TO THE SEAGULL BRAND LAUNCH CENTRE NETWORK

Brands Participating in the Brand Incubation Programme will get access to a host of different partners that can add value to these brands in different ways. Here is a snapshot of some of the strategic partners on the Seagull Brand Launch Centre platform.

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